Fibbl Secures $3M to Expand 3D and AR E-Commerce Solutions
Stockholm-based Fibbl, a platform offering 3D and augmented reality (AR) technologies for e-commerce, has secured €3 million (about $3,150,000) in funding in a new round led by its existing lead investor, Industrifonden. The investment will help Fibbl scale its production capabilities and enhance its technology as more leading brands embrace its interactive shopping experiences.
The company, which transforms physical products into dynamic digital experiences through 3D viewers, virtual try-ons, and AR placement, has seen remarkable growth over the past year. Monthly user interactions with Fibbl’s technology skyrocketed from 160,000 in January 2024 to 2.3 million in January 2025.
Fibbl’s 3D solutions are gaining traction with top brands such as Samsonite, Intersport, Rossignol, and GANT, who have adopted the platform to improve online shopping experiences.
According to Henrik Arlestig, CEO and co-founder of Fibbl, this new funding will allow the company to push the boundaries of digital shopping experiences, making 3D solutions more accessible and scalable for brands. "We're entering a new era where static images simply aren't enough," Arlestig said in a press release.
The company says that integration of its 3D solutions has shown tangible results, including an 80% increase in time spent on product pages and a reduction in return rates. Case studies also highlight significant savings in content production time and costs, according to Fibbl
Caroline Wadstein, an investor at Industrifonden, expressed confidence in Fibbl’s momentum, noting that the increasing adoption of interactive technologies by major brands marks a shift toward more engaging online shopping.
